How to Avoid Negative Reviews When Selling in Amazon?
In May 2020, we received a complaint email from an American importer, which stated that the bedding he sold on Amazon received a negative review from the buyer, because the buyer found a hole in the product after using it for two weeks, and asked for a replacement. This situation is common for Amazon sellers, and which also the thing they fear most, because a negative review has a great negative impact on both stores and sellers, such as lowering the favorable rate, affecting product ranking and product sales.
And Amazon’s huge traffic is irresistible to importers. However, in order to avoid Amazon’s negative reviews, the importer requires 100% qualified products among the 1,000 products he sells, because as long as one product has quality problems, Amazon buyers will give the seller a negative review. Some customers of our company are like this and there will be two situations. One is that the products purchased from China should be sold on Amazon and delivered by Amazon warehouse. He will specially ask our company to make a full inspection of the goods before sending them to Amazon warehouse. If it is sold on Amazon, but it is delivered from own warehouse, he usually asks his own staff to deliver every product to Amazon buyers after checking there is no problem.
It is an effective method for importers avoid Amazon’s negative reviews. Because he knows that the pre shipment inspection is only a sampling scheme based on Level II, sampling a small proportion of products.The quality of the sampled products can reflect the overall quality of mass-produced products, but it can’t make sure there is no problem for the quality of the whole products.
We can explain the influence of sampling ratio on importers avoid Amazon’s negative reviews through a simple calculation.
If an importer buys a product from a factory,the quantity is 3500,and 200 products should be inspected according to sampling Level II. In this kind of inspection, the quality of 200 inspected products can basically represent the quality of the 3500 products,and the sampling ratio is 200/3500 = 5.7%, which shows that the risk of this inspection is controllable.
If an importer buys 10 products from a factory, the number of each product is 350 and the total number is 3500.According to the sampling scheme level II,20pcs for each item should be inspected,the total inspection quantity is 200.For the inspection,basically it is difficult for the quality of 200 inspected products to represent the quality of the 3500 products. The purchase quantity of one item is 350pcs, and according to sampling level II, 50pcs should be sampled (sampling ratio is 50/350=14.2%),the total sampling amount is 50pcs*10items=500pcs, which can represent the quality of the 3500pcs.
Therefore, if the quantity of one item is larger (in the same factory), the sampling ratio can be smaller. However, when the number of items increases, the purchase quantity of a single item decreases,it is necessary to increase the sampling inspection quantity of the single item to ensure that the inspection risk of this item can be controlled. See the AQL table below for details.
If importers buy products in Zhejiang, China, they may not understand that factories or traders in Zhejiang generally arrange orders for production in this way.Regularly, after receiving overseas orders, a bigger factory or trading company subcontracts the orders to small factories or small family workshops for production to cope with the problems of rising labor costs and shortage of workers.That is we can’t rule out whether these Zhejiang companies operate in this way to supply to importers, so to a large extent,the risk of importers avoid Amazon’s negative reviews has also increased.
If such a Zhejiang company does not make a full inspection of the goods before delivering,but only makes a random inspection，then pack to ship, the risk cannot be controlled at all. Therefore, the risk of negative reviews on Amazon is related to the sampling ratio of factory self-inspection and inspection companies. Only by grasping these two points can reduce the risk of importers avoid Amazon’s negative reviews.
Generally speaking, when the quality of the products purchased by the importer is deficient, but there is a price advantage, it is best to let the workers who deliver the goods the warehouse to carefully check each product and make sure there is no any problems,then send it to the Amazon buyer,so that the importer can completely avoid the negative reviews from Amazon buyers.
With the global fight against COVID-19 together,consumers’ desire to buy is decreasing, but the quality requirements are rising,and the pressure on importers is increasing continuously. At this moment, product quality is the primary risk. Both suppliers and importers should ensure the quality of products, so as to avoid importers engaged in receiving Amazon negative reviews.
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