By Jackson Wong • 06/19 @ 2:50 • The Origin of Umbrella City Hangzhou已关闭评论
Since the 1990s, China’s umbrella industry has risen rapidly with the help of abundant cheap labor, and has gradually formed several major production bases in Zhejiang, Fujian, Shandong, and Guangdong, and has become the world’s largest umbrella industry. At present, the number and amount of umbrella exports in China accounts for about 80% of the global total. In the past three years, the number of finished umbrella exports in China has grown at an average annual growth rate of 5.9%, and the annual average growth rate of export value has reached 17.46%.
In the past, due to the influence of consumption levels and consumption habits, ordinary umbrellas have entered the fast moving consumer goods industry in developed countries such as Europe and the United States. At the same time,because the umbrella industry is still a typical labor-intensive industry, in China,where labor costs are relatively low, manufacturing costs are greatly reduced,and the production technology threshold of umbrellas is low.Many small and medium-sized enterprises are involved in the production and sales of this industry.Such a result has led to the proliferation of disorderly competition, the industry has a serious imitation, and the quality is uneven. Therefore, for the importer, the correct choice of the production enterprise is very important. With the help of the Hangzhou umbrella inspection, the umbrella can be imported at a lower cost and better quality.
In Hangzhou, Zhejiang Province, China’s famous umbrella city has gathered large and small umbrella accessories and auxiliary materials. The improvement of the supply chain will help the Hangzhou umbrella inspection to proceed smoothly. At the same time, in the early days, Hangzhou’s umbrella entrepreneurs firmly grasped the target customers’ market position and divided them into two categories. One is the young women market, because they pay more attention to the personality, taste and grade of the products. Umbrella sales and consumer market share a large share.The other is the general consumer market, the coverage of the population is very wide, consumers in this part of the market, the consumption and demand for umbrellas tend to be more rational,simple and practical.Of course, the quality and price are also their preferred factors. Since the second category of the market is larger than the first category, professional umbrella importers can’t let go of such an opportunity, they arrange umbrella inspection over and over again to reduce production costs while reducing sales risk.
In recent years, Hangzhou Umbrella Enterprises adheres to the efforts of “renovating traditional industries with high and new technology” and “creating the traditional manual production methods for automated production processes”. Most enterprises have accelerated the pace of technological transformation and technological innovation,increased capital investment,and realized automated production of major production lines, such as automated production lines for umbrella presses, automated production of umbrella poles, and automated production lines for aluminum ribs.In the eyes of importers, such an automated production line is an important technology for improving product quality and production speed.So before the Hangzhou umbrella inspection, in order to let importers know more about his suppliers, factory audit is unavoidable.
When importers choose rain gear, they are also from the perspective of consumers, considering the cost performance of the products, which are the quality price,the style of the umbrella. At the same time,for products with unique creativity and individuality,consumers always prefer them. In this way,from the consumer-oriented analysis of the target group, the business opportunities are different.The importers are conducive to expanding the scale of their own enterprises and stabilizing the market. Hangzhou umbrella inspection can find the quality problems of products, help importers improve the use of products, meet the needs of consumers, and meet market position.
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