As we all know, the footwear industry is a traditional industry, but it is definitely not a sunset industry. In China,the well-known brands include Li Ning, Anta, Peak, Xtep, 361°, Erke, Jordan and so on. Li Ning and Anta’s popularity and reputation have dominated the Chinese market with absolute advantage, followed by other brands.
In recent years, many shoe brands have risen with the promotion of e-commerce. Under the pressure, shoe companies are seeking change,channel integration, diversification transformation, technology exploration, etc. In such a fierce market environment, to survive and live well is the ultimate goal of every brand. Fujian is a leading city in the footwear industry in China. Most of the domestic sports brands are located in Fujian.
First, the geographical advantage: Fujian relies on the sea and overseas trade is frequent. In the early days, NIKE and ADIDAS set up factories in Fujian in order to facilitate transportation. Therefore, in the factories of NIKE and ADIDAS, Fujian people explored their own shoe-making technology and learned the process of shoes quality control, creating more in succession. The brand gradually shaped a more complete business channel and industry form. Especially in the Jinjiang Quanzhou area, there is an extremely complete set of footwear industry chain.
Second, the benefits of the export business: Although many of the shoe factories in Fujian were doing export business in the early days, the orders received may be well-known foreign brands, but most of them are small and medium-sized brands. On the shoes quality control, slowly accumulate experience. The main reason for the improvement of shoe quality is also the long-term service for foreign merchants to form a relatively complete shoes quality control process. These shoe factories are aware of the need to start entering the domestic market and create their own brands. Of course, not all brands have their own factories. They usually choose factories that have better export business to help them process and solve some cost control problems.
Third, the government’s support: At present, Jinjiang has become an important sports goods manufacturing base in China, with 42 national sports industry brands. Mainly including Anta, Xtep,Erke, 361°, Deerway, Jordan, K-Bird, woodpecker, etc., with 6 listed companies,including Anta listed in Hong Kong, Xtep,XDLONG and Erke,Teli Sports,ERATAT listed in Singapore.There are also 21 companies in the sports industry such as Del Hui and Jordan prepare for hitting the market.
Except for those big brands, there are many small shoe factories in Jinjiang and the quality is also unstable. Not every shoe factory can do the shoes quality control, so the importer should be careful and avoid choosing a small shoe factory without the sense of shoes quality control. Of course, in order to facilitate the importer to better manage the supply chain, you can seek the help of the CLI. One of the CLI services is a factory audit. Before the importer places an order, the factory’s indicators will be reviewed. The article of Factory Audit describes in details.
As a inspection company headquartered in Fujian, CLI has long-term experience in footwear inspection and uses the geographical advantage to establish a perfect inspection system for footwear products. Importers choose CLI to help them improve their shoes quality control, which can reduce business risks and improve control processes.
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